Services for Schools, Educators, and Families

AISAP Webinars Coming Up, ASAP!


Readers may think that I’m something of a nut on mission statements and other aspirational declarations made by schools. I think these matter a great deal, and that schools that understand their own missions and use them to power policy and program development. Aligning what a school says it is and wants to be with its daily work seems like a pretty good way to maintain strategic direction toward sustainability in all its dimensions. Misalignment seems to be a step toward catastrophe in those same dimensions.

I’ve been asked by the folks at the Association of Independent School Admission Professionals to share some of my thinking on mission statements and a handful of other topics in a series of webinars that begins this Thursday, November 7 at 3:30pm EST. For Thursday’s I’ll be joined by the insightful Tiffany Hendryx, senior strategist at Crane MetaMarketing. Our topic is “Talking Mission: Aspirational Statements as Selling Points.”

You can see the menu of all six webinars and register here at the AISAP website.

I hope to see you, figuratively at least, there.